Project Overview:

Pitching and directing for Elton John's new song release featuring Britney Spears was a true honour. The project involved creating the primary video that beautifully showcased the collaboration between these two legendary artists. Additionally, we developed a range of assets for the social marketing campaign, including attention-grabbing teasers, captivating gifs, engaging emojis, and even a full-length Portuguese translation to cater to the Brazilian fanbase. It was a tight turnaround, to say the least, but I persevered, maintaining creativity and meticulousness throughout the process. The overwhelmingly positive feedback received from clients and audiences alike is a testament to the success and impact of the campaign.