Client/Agency:
Universal Music Group, Sound Bites Studios
Project Overview:
These high-energy, high-impact visuals were developed for Def Leppard’s Diamond Star Halos album release. I pitched and designed a variety of pathways, ultimately landing on the directions below. The treatment for Take What You Want took an indearing journey down a road pathed with kaleidoscopic flames. This Guitar utilised some assets from the primary branding campaign, which I cut, cropped and fully rebuilt to animate with a traditional cel aesthetic.
Services:
Ideation, Storyboarding, Lyric Video, Motion Graphics, Kinetic Typography, Cel Animation, Compositing, Editing & Color Grading
Pre-Production
The video production project underwent a notable evolution in its treatment, resulting in a shift in style, tone, and project scope. By collaborating closely with the client and presenting various alternative pathways, we ultimately found a direction that ignited their excitement. Subsequently, we embarked on a rebuild, incorporating elements from the original work into the star constellations, thereby maintaining a connection between the initial concepts and the final outcome. This section offers a glimpse of the early work and the initial mood board, providing valuable insight into the creative journey and showcasing the video concept that didn't come to fruition.
