Project Overview:

I was responsible for developing the key motion graphics utilised across various areas of the Hackney Diamonds campaign, most noticeably the landing page for the countdown release to the album. My workload entailed reconstructing their hero logo in 3D and animating the following sequence in full. I delivered the sequence and some supporting elements in a multitude of social-ready aspect ratios. Elements of my motion graphics were broken up into chunks and made interactable on the countdown site by the fine team at Modern English, with users having to smash (click, tap) through the glass to enter the site.